As many of you know I am a product junky. I go to the supply house to buy one can of my favorite hairspray (bumble and bumble does it all) and end up leaving having spent more than I care to admit on new goodies to try... I don't recommend this approach to product purchases but it is one way to try new things I suppose.
At any rate, that is not what I am here to tell you about, it is just a way for me to introduce an exciting new product line I recently started using...
About a month ago, during all the wonder and chaos that is 'fashion week' season, I received an interesting email about a new skincare line that would be launching at Urban Outfitters this Fall (aka right now). Not only were they partnering with UO but they were also the official skincare sponsor of Public School (whom I love) during NYFW. As if that wasn't enough, they have already been featured by beauty gurus in major publications such as Details, GQ, Vogue, Cool Hunting, The Zoe Report, Fashionista, and Garance Dore, just to name a few. Obviously my curiosity was peeked. Who was this amazing new skincare company? What did they make? Why was it so special and above all, when could I get my hands on it!?
My curiosity lead me straight the source. CONTEXT SKIN CEO David Arbuthnot. He was kind enough to take the time to answer a few of my questions, illuminating why he created the sleek unisex range and why it is so important to use it.
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First off, could you please tell us who you are, what you do, and where you are based out of?
David Arbuthnot, CEO of CONTEXT SKIN, which is a unisex skincare brand based out of New York City.
Why do we (the masses) need Context?
I launched CONTEXT with a curated group of basic essential products. I don't think you need a hundred products in your medicine cabinet. Our product message is clutter-free. I think consumers are looking for brands which speak to them in a clear, direct way.
What were the most important things for you when the line was being formulated (i.e. paraben free, hypoallergenic etc.)?
It is important that the skincare products to be appropriate for all skin types. CONTEXT products offer effective anti-aging formulas that harness powerful antioxidants, rich botanical oils and natural herbal extracts, which leaves skin smooth, hydrated and refreshed. Our products are nutrient rich with active ingredients, fresh natural scents and advanced technology for younger, healthier looking skin. The skincare line is dermatologist tested, non-comedogenic, paraben and pthalate-free.
What are the top 3 things people should know about Context?
- Our products were designed with both men and women in mind.
- Lightweight formulas won't leave skin feeling weighed down.
- Our products are either fragrance-free or lightly scented with a natural extract.
What are the top 3 things people should know about skin(care)?
- unscreen is very important! Both of our moisturizers contain SPF 15.
- Exfoliate! Our micro-derm regenerator is perfect for removing dead skin cells to uncover new skin cells.
- Your skin reflects your well being! A healthy diet, daily exercise, and drinking plenty of water is vital in maintaining healthy skin.
How did the company get it’s start?
I found I was often buying women's prestige skin care products for myself. While they were great products, they were too heavily fragranced for me and usually expensive. I thought, why not use the same ingredients, present them in a modern simple design aesthetic, at a price point which is more accessible to a broader demographic? I wanted a brand that everyone could experience.
What can we expect from Context in the coming year?
We are working on products for targeted skincare solutions. While focusing on brand awareness and getting our message out to consumers.
Having a partnership with Urban Outfitters is major! Congrats! What has it been like getting such amazing brand recognition so early on?
Thank you! It's been so exciting to be featured on such prestigious blogs and magazines in such a short period of time. Unisex skincare is an emerging trend that consumers seem very interested in discovering.
If you had to pick a favorite product from the range, what would it be and why?
The restorative night cream is a must! It's especially important that your skin be given opportunity to regenerate while sleeping. In addition to antioxidants, the night cream contains collagen and elastin which firm and strengthen the skin.
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I want to send a huge thank you to David and the CONTEXT SKIN team! The products are absolutely dreamy, sleek, and feel like heaven, what more could you ask for?
For more information on CONTEXT SKIN, check out their website and stay tuned for all the amazing goodies to come. Right now they are offering FREE SHIPPING and 15% off your first order with the code 'NEW' at check out! What are you waiting for? Go get a little context in your life.
xx
